When it comes to advanced sleep technology and adjustable beds, two names often come to mind: Sleep Number and Select Comfort. Many people wonder if these two brands are connected, with a common question being, “Is Sleep Number owned by Select Comfort?” To answer this question, we need to delve into the history and business structure of both companies. In this article, we will explore the origins of Sleep Number and Select Comfort, their relationship, and what this means for consumers.
Introduction to Sleep Number and Select Comfort
Sleep Number is a brand that has become synonymous with adjustable air beds, offering a range of models that cater to different preferences and needs. The company behind Sleep Number is Sleep Number Corporation, which has been at the forefront of sleep innovation. On the other hand, Select Comfort is often mentioned in the context of Sleep Number, leading to confusion about the relationship between the two. Understanding the history of both brands is crucial to clarifying their connection.
History of Sleep Number Corporation
Sleep Number Corporation has its roots in the 1980s when the first adjustable air bed was invented. The company has since evolved, introducing its iconic Sleep Number bed, which allows individuals to adjust the firmness and support of their side of the bed to their preferred setting. This innovation has been a hallmark of the brand, setting it apart in the bedding industry. Over the years, Sleep Number has continued to innovate, incorporating advanced technologies such as sleep tracking and smart bed features into its products.
Origins of Select Comfort
Select Comfort is actually the former name of Sleep Number Corporation. The company was founded in 1987 and was initially known as Select Comfort Corporation. It operated under this name for many years, during which it developed and marketed its adjustable air beds. The decision to undergo a name change was part of a broader strategy to rebrand and focuses more intently on the Sleep Number product line, which had become the centerpiece of the company’s offerings.
The Name Change: From Select Comfort to Sleep Number Corporation
In 2010, Select Comfort Corporation announced that it would be changing its name to Sleep Number Corporation. This change was more than just a rebranding effort; it reflected the company’s commitment to its Sleep Number products and its vision for the future. The name change was intended to align the company’s corporate identity more closely with its flagship brand, enhancing brand recognition and strengthening its position in the market.
Reasons Behind the Name Change
Several factors prompted the decision to change the company name from Select Comfort to Sleep Number Corporation. One key reason was the growing recognition and popularity of the Sleep Number brand. As the company’s products became more widely known and respected, it made sense to leverage this brand equity by adopting the name as the corporate identity. Additionally, the change was part of a strategy to streamline operations and improve customer experience, focusing on what the company did best: providing innovative sleep solutions through its Sleep Number beds.
Impact of the Name Change
The name change from Select Comfort to Sleep Number Corporation had a positive impact on the company and its stakeholders. It clarified the brand identity, making it easier for consumers to understand the company’s focus and what it offers. The change also simplified marketing efforts, as the company could now align all its communications and branding under a single, well-recognized name. Furthermore, the rebranding underscored the company’s commitment to innovation, reinforcing its position as a leader in sleep technology.
Consumer Implications and Insights
For consumers, understanding the relationship between Sleep Number and Select Comfort is important for making informed purchasing decisions. Knowing that Sleep Number Corporation was formerly known as Select Comfort Corporation provides insight into the company’s history and its commitment to quality and innovation.
What This Means for Your Purchase Decision
When considering the purchase of an adjustable bed, especially a Sleep Number bed, it’s essential to look at the company’s history, product offerings, and customer service. The fact that Sleep Number Corporation has evolved from Select Comfort indicates a dedication to improving and expanding its product line to meet consumer needs. This can give consumers confidence in the brand’s ability to deliver high-quality products that meet their expectations.
Key Takeaways for Consumers
- Brand Recognition and History: Sleep Number has a long history of innovation, starting from its origins as Select Comfort.
- Product Quality and Innovation: The company’s focus on the Sleep Number brand reflects its commitment to delivering advanced sleep solutions.
- Customer Experience: The name change and rebranding efforts aim to enhance customer experience by aligning the corporate identity with the well-known Sleep Number brand.
Conclusion
In conclusion, Sleep Number is indeed the brand that was previously operated under the name Select Comfort. The name change to Sleep Number Corporation was a strategic move to align the company’s identity with its flagship product and to signal its ongoing commitment to sleep innovation. For consumers, this history and the relationship between Sleep Number and Select Comfort provide valuable insights into the brand’s dedication to quality, innovation, and customer satisfaction. Whether you’re in the market for a new bed or simply interested in the story behind Sleep Number, understanding the evolution from Select Comfort to Sleep Number Corporation adds depth to the brand’s story and reinforces its position as a leader in the sleep technology industry.
Is Sleep Number owned by Select Comfort?
Sleep Number is indeed a brand owned by Select Comfort Corporation, which is a publicly traded company. Select Comfort was founded in 1987 and introduced the Sleep Number brand in 1991. The company is known for its adjustable air mattresses, which allow users to customize the firmness and support of their bed. Over the years, Select Comfort has continued to innovate and expand its product line, introducing new features and technologies to its Sleep Number beds.
As the parent company of Sleep Number, Select Comfort Corporation is responsible for designing, manufacturing, and marketing the Sleep Number brand. The company has a strong presence in the mattress industry and operates a network of retail stores across the United States. Select Comfort is committed to providing high-quality products and services to its customers, and the Sleep Number brand has become synonymous with comfort, innovation, and excellence in the mattress industry. With its strong brand recognition and commitment to customer satisfaction, Sleep Number continues to be a leading player in the mattress market.
What is the relationship between Sleep Number and Select Comfort?
The relationship between Sleep Number and Select Comfort is one of parent company and subsidiary brand. Select Comfort Corporation is the parent company that owns and operates the Sleep Number brand. The company uses the Sleep Number brand to market and sell its adjustable air mattresses and other sleep-related products. As a subsidiary brand, Sleep Number is an integral part of Select Comfort’s business operations, and the company invests heavily in research and development, marketing, and sales to promote the Sleep Number brand.
The relationship between Sleep Number and Select Comfort is a key factor in the success of the Sleep Number brand. By leveraging the resources and expertise of its parent company, Sleep Number is able to innovate and expand its product line, while also benefiting from Select Comfort’s strong distribution network and retail presence. This close relationship allows Sleep Number to focus on what it does best – providing high-quality sleep products and exceptional customer service – while Select Comfort handles the broader business operations and strategic direction of the company.
How does Sleep Number’s ownership by Select Comfort affect customers?
The ownership of Sleep Number by Select Comfort has a positive impact on customers, as it allows the company to invest in research and development, quality control, and customer service. As a subsidiary of Select Comfort, Sleep Number is able to draw on the resources and expertise of its parent company to improve its products and services. This means that customers can expect high-quality products, innovative features, and exceptional customer support from Sleep Number. Additionally, Select Comfort’s strong financial position and stable business operations provide customers with peace of mind, knowing that the company is committed to standing behind its products and supporting its customers over the long term.
The ownership of Sleep Number by Select Comfort also allows the company to offer a range of benefits and services to its customers, including warranty and support programs, financing options, and sleep-related resources and advice. By leveraging the resources and expertise of Select Comfort, Sleep Number is able to provide a comprehensive sleep solution that goes beyond just the sale of a mattress. This includes services such as sleep consultations, product demonstrations, and after-sales support, all of which are designed to help customers get the best possible sleep and improve their overall well-being.
Can I still buy Sleep Number products if I’m concerned about the ownership by Select Comfort?
Yes, you can still buy Sleep Number products even if you have concerns about the ownership by Select Comfort. Sleep Number is a well-established brand with a strong reputation for quality and innovation, and its products are widely available at retail stores and online. If you’re concerned about the ownership of Sleep Number, you may want to do some research and read reviews from other customers to get a sense of their experiences with the company. You can also visit a Sleep Number store or website to learn more about the company’s products and services, and to ask questions about its ownership and operations.
It’s worth noting that Select Comfort’s ownership of Sleep Number is a matter of public record, and the company is transparent about its business operations and financial performance. If you have specific concerns or questions about the ownership of Sleep Number, you can contact the company’s customer service department or visit its investor relations website to learn more. Ultimately, the decision to buy a Sleep Number product should be based on your individual needs and preferences, and you should carefully evaluate the company’s products and services to determine whether they’re right for you.
How has the ownership of Sleep Number by Select Comfort impacted the company’s innovation and product development?
The ownership of Sleep Number by Select Comfort has had a positive impact on the company’s innovation and product development. As a subsidiary of Select Comfort, Sleep Number has access to significant resources and expertise, which has enabled the company to invest in research and development and to bring new and innovative products to market. This includes the development of advanced sleep technologies, such as smart beds and sleep tracking systems, as well as new materials and manufacturing processes that have improved the quality and performance of Sleep Number’s products.
The ownership of Sleep Number by Select Comfort has also allowed the company to collaborate with other companies and research institutions to advance the science of sleep and to develop new products and services that address the evolving needs of consumers. For example, Sleep Number has partnered with companies such as Apple and Amazon to integrate its products with popular smart home devices and to develop new sleep-related apps and services. By leveraging the resources and expertise of Select Comfort, Sleep Number is able to stay at the forefront of innovation in the sleep industry and to provide its customers with the most advanced and effective sleep solutions available.
What are the benefits of buying a Sleep Number product from Select Comfort?
There are several benefits to buying a Sleep Number product from Select Comfort, including access to high-quality products, innovative features, and exceptional customer service. As the parent company of Sleep Number, Select Comfort is committed to providing its customers with the best possible products and services, and the company invests heavily in research and development, quality control, and customer support. By buying a Sleep Number product from Select Comfort, you can expect a high-quality product that is designed to provide exceptional comfort, support, and durability.
In addition to the benefits of the product itself, buying from Select Comfort also provides customers with access to a range of services and support, including warranty and support programs, financing options, and sleep-related resources and advice. Select Comfort is committed to providing its customers with a comprehensive sleep solution that goes beyond just the sale of a mattress, and the company’s retail stores and website offer a range of resources and services to help customers get the best possible sleep. By buying a Sleep Number product from Select Comfort, you can trust that you’re getting a high-quality product from a company that is committed to your satisfaction and well-being.